Guy Vroemen new director Maastricht Marketing
The Supervisory Board of the Maastricht Marketing Foundation announces that Guy Vroemen will become the new managing director from 1 August 2025. In doing so, he succeeds Leontien Mees, who concludes an impressive period at the organisation.
Guy Vroemen (61) born and living in Maastricht, previously lived and worked in Utrecht for 14 years as a manager in commercial and marketing departments of KPN and Vodafone. In addition, as an entrepreneur in HR services, he gained a lot of experience in strategy and organisational development.
"Using city marketing as a strategic tool for the development of our region is particularly appealing to me," Guy said. "Maastricht Marketing's recent successes in the role of brand director, including the recalibration of the Maastricht brand and its designation as the strongest city brand in the Netherlands, inspire me greatly. I look forward to working with all stakeholders to build an even stronger future for our city and region."
Launching with enthusiasm and determination on 1 August 2025, he looks forward to getting to know and working with all staff and partners.
The Supervisory Board welcomes the appointment of Guy Vroemen. Pim Steerneman, chairman of the Supervisory Board: "We are confident that Guy, with his broad experience, is the right director to continue Maastricht Marketing's strategy in the new phase ahead. We wish him success in further perpetuating the positioning of our city and region under his leadership."
