Brand story

A brand story is the reflection of the DNA, say the core of a city or area. A brand story exposes the soul and evokes a clear feeling. Vision, mission, brand promise and core values play an important role here. But, a brand story only really comes to life when it takes place at the interface between the now and the role it wants to play in the future. So there is a certain ambition in it, and we hope our brand story will inspire you to tell the story of our city and include it in your own communications.

Maastricht, a cosmopolitan city on the River Meuse. You don’t have to travel far. We are close by. Between Aachen and Liège, Düsseldorf and Antwerp, right at the heart of Europe. We live in a beautiful place on the map. The Romans saw it when they settled here to trade. The European powers that fought over our city through the centuries saw it too. And so did the heads of government who brought the European Union into being in Maastricht.

The magnetic pull of this city and region has brought economic prosperity and a rich cultural life. Our innovations set the tone for tomorrow. This is a place where growth and creativity thrive. Maastricht has yet another asset: our character as a people. Life is celebrated here. We don’t rush, we walk. We give time and attention to one another and to the things that truly matter. At home, in cafés and at work. We call this social strength.

In Maastricht, we excel at bringing diversity together. Residents, visitors, entrepreneurs and students. Business, science and culture. It feels right and, for us, it is a prerequisite for success. Chance encounters, meaningful conversations, academic cross-pollination, this is where it happens. An international vibe prevails here, forming the foundation for culture, innovation and creative excellence.

Work hard, play hard. But in true Mestreech style. Success is meant to be enjoyed. On the terraces, in restaurants, in museums, in the most stylish shops in the Netherlands. And all of this set within an enviable surrounding landscape. In this way, we strengthen our international character, the foundation on which our city is built. Maastricht draws people in and makes them stay.

The most intimate metropolis on earth. You may never want to leave...