What we do

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We make Maastricht tangible and experiential

Maastricht Marketing works every day to build a strong, future-proof city. We explore what a good life means today and tomorrow, and translate these insights into strategies, projects, and communications that drive the city forward. As the steward of the Maastricht brand, we connect residents, businesses, institutions, knowledge partners, and visitors.

Visit Maastricht

Destination management & brand direction

Our marketing organisation focuses on destination management and brand direction. We monitor and load the Maastricht brand, develop campaigns, build communities and bring together stories that make the city's strengths visible. Tourism must contribute to the image of Maastricht as a social and cohesive city with a top living, working and accommodation climate for residents and visitors. Our destination management focuses on extending the length of stay, attracting more visitors and increasing visitor spending in the city, thus ensuring economic vitality and employment.

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Explore Maastricht

Preserving & experiencing heritage

Explore Maastricht makes a major contribution to the preservation and perception of Maastricht's (im)material heritage, both above and below ground. We do this by sharing stories with visitors and residents, online and through our professional guides. With tours of the caves, the fortifications and the city, we bring Maastricht's rich history to life. We also provide guided tours at special locations such as the Province House, the City Hall, Maastricht University, the Historical Centre Limburg and the Saint Servatius Basilica. Together with our partners Natuurmonumenten and Het Limburgs Landschap, we tell the stories to a wide (inter)national audience, connecting the past, the present and the future. We are committed to preserving our natural and cultural values, passing them on to future generations.

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caves maastricht explore marl texts read maison rowena Koestraat Maastricht group guided city walk

Maastricht Store

Information, service and local products

At the Maastricht Store in the Dinghuis, we offer information, inspiration, and unique gifts for both international and domestic visitors, as well as residents of Maastricht and the surrounding region. We provide a platform for regional and local makers through a dedicated Maastricht collection and a wide range of local products. In addition, we organise activities several times a year to engage a broad audience.

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Positioning - knowledge and innovation city

Since 2025, Maastricht Marketing has held a formal mandate from the Municipality of Maastricht to begin strategically positioning Maastricht as a city of knowledge and innovation. This involves further developing the Maastricht brand with a clear, substantive focus on the developments and innovations taking place in Maastricht and the surrounding region. This mandate provides the foundation for collaborative efforts to strengthen the city’s and region’s positioning: in Maastricht and the region, we combine innovation and career opportunities with a high quality of life. Perfectly in balance.

Together with partners in the city

Maastricht Marketing collaborates with local governments, businesses, and cultural and public organisations. We act as initiator, facilitator, and supporter of projects that contribute to the positioning of Maastricht and the region. As the steward of the Maastricht brand, we make it tangible and experiential for everyone connected to Maastricht (residents, students, locals, visitors, businesses, or institutions). In this way, we contribute to well-being and prosperity, as well as the preservation of cultural heritage

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