DNA of Maastricht
At the heart of the Maastricht brand lies the city’s DNA, the character shaped every day by residents, visitors, businesses, and knowledge workers. They are the ones who tell the stories that shape public perception and create meaningful experiences that define a place for what it truly is. And while a strong city brand begins with DNA that reflects who we are, it also provides direction for who we aspire to be. We are building the Maastricht brand on a solid foundation; nine distinctly Maastricht qualities: our DNA.
1. Being happy - by enjoying
Happiness is a crucial key to health. In Maastricht & region, we enjoy just a little bit more. Our healthy innovations help us enjoy much more consciously locally and create breakthroughs internationally. These are the ingredients of a new Burgundian life.
2. Social power
This is where we organise chance to meet people. By not fixing everything in a schedule and by being where other people are. This creates unprepared conversations that can lead to a professional click, great connections and strong initiatives. In short, social power.
3. Uniqueness through locality
Maastricht became 'big' partly because of its manufacturing industry. We put our individuality centre stage and give it a world-class quality. We get everything as close as possible. That way, we make the original interesting for everyone who lives, works or recreates here.
4. Smarter through conversations
Here, we increase our collective knowledge by having (academic) conversations; meaningful discussions that help develop new perspectives and concepts. Conversations that grow our critical thinking skills and increase understanding of each other. A knowledge boost for our economy.
5. Informal collaboration
In Maastricht and the region, informal power contributes to business success. Here in the south, we understand that effective cooperation starts with getting to know each other. Really getting to know each other; in informal networks.
6. Taking the time, - effectively
We do not use time efficiently, but mostly effectively. We don't run, we walk. We don't rush, we take our time. Here, time is taken to think, to do things right, to be careful. This is how we reach good decisions and also guard our unique quality of life. And that - in the long run - always brings gains.
7. Exclusivity - through inclusiveness
Here, we do not believe in more of the same, but in diversity and differences. That what is brewing fascinates. New ideas, influences and perspectives from everyone's input and equality take us forward. We tackle problems together. As a result, the whole is always better than the parts alone.
8. Future by building on the past
Maastricht and Limburg have been built on several crises and dominations. That makes us victors. We have a great past. The lessons we learnt always bring us up to date. With this winner's mentality, the city is building a sustainable 21st century.
9. A stage for the art of living
Maastricht has an energy that makes the city bursting with creatives, researchers and makers. Maastricht ís culture. 365 days the stage for the south. Enjoy our art of living. Catch your breath in the most intimate metropolis on earth.