Our impact
Maastricht Marketing Foundation plays an important role in promoting the economy and preserving nature and culture by positioning the city attractively for both visitors and residents. The leisure economy has a huge impact on Maastricht. With more than 1.4 million overnight stays and 4.6 million day visits per year, this sector generates over €800 million per year for the local economy. Nature and culture strengthen well-being, identity and connectedness, contribute to a sustainable economy and help society remain resilient and future-proof.
The value of - (overnight) tourism
The economic value to the city of overnight tourism is great. Some figures:
- 1.4 million overnight stays booked per year
- This will generate €5 million in tourist tax
- On average, a visitor to Maastricht spends €79.50 per visit (compared to €54.60 on average in the Netherlands)
- In 2019, 6,630 jobs were directly related to tourism-recreation sector. This is 8.8% of Maastricht's total employment.
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Reflections 2025
View the annual reportIn Reflections, we reflect on the past year. Curious about what we did and achieved in 2025, together with many partners in the city and region? You can read it in our annual report.
