Reflections 2025
Content
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Reflections 2025
IntroductionLast year, Maastricht Marketing continued to work on an economically vital and liveable city, by cherishing our past and building a future as a city of knowledge and innovation. For residents and visitors alike.
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2025 in a nutshell
Facts & Figures2025 was a strong year for Maastricht, with national and international recognition and plenty of visibility. We take you through the highlights of the past year, including the reach of our websites, social media and PR.
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Inspire & inform
Maastricht StoreIn 2025, the Maastricht Store further developed into a place where hospitality and information services go hand in hand with a range of brand-enhancing products.
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Heritage lives
Explore MaastrichtExplore Maastricht also brought the past and present of the city and region to life in 2025. With tours, exhibitions, educational programmes and strategic collaborations, we made heritage accessible, topical and meaningful.
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Maastricht in motion
Projects and campaignsWith a large number of projects and campaigns, we contributed to the city's positioning. We list the results.
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Network organisation
CollaborationsMaastricht Marketing is a network organisation that stimulates collective cooperation, is committed to knowledge sharing and connection. We built a strong network this year as well.
About this annual report
The Maastricht Marketing Foundation is an independent non-profit foundation committed to a sustainable (leisure) economy for Maastricht and the region, with the aim of contributing to the prosperity and well-being of residents, visitors and entrepreneurs. In this annual report, we reflect on the activities realised by Maastricht Marketing in 2025. We look back at the challenges and opportunities, translated into projects and campaigns that contribute to our objectives. We support this with figures and practical examples. Do you have any questions or comments? Get in touch .