Reflections 2025
Collaborations

Maastricht Marketing is a network organisation that stimulates collective cooperation, is committed to knowledge sharing and connection, and we built a strong network this year as well. By joining forces with local, regional and national organisations, we can add value for the city.

Destination Netherlands

Destination Netherlands is an industry association of all destination marketing organisations (DMOs) in the Netherlands with the aim of positioning the industry as a connecting sector with high economic and social impact.

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South Limburg Accessible

For several years now, we have joined forces with Zuid-Limburg Bereikbaar (South Limburg Accessible), because a visit to the city and accessibility go hand in hand. Together, we focus on distribution, both in time and in physical space. We do this on the one hand by providing tips and inspiration on what to do and where to be. On the other, from practical information on how to reach the city and where to park.

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SVL

Together with the other destination marketing organisations in South, Central and North Limburg, united in SVL, we kept the 'In Limburg' channels up-to-date. On behalf of the Limburg municipalities, SVL is a licensee of a data portal to be developed in 2026. The aim is to gain insights into various tourism-related themes.

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Gastvrij Limburg Consultation

With the Gastvrij Limburg Overleg (GLO), a body in which the broad hospitality sector meets, we regularly discussed developments, future-proofing the sector and lobbying the government.
BOC

We regularly sat around the table with the BOC, a broad forum chaired by CMM, focusing on entrepreneurship, liveability and development of the city centre.
NBTC

We regularly sound out trends and developments with the NBTC (Netherlands Board of Tourism and Conventions) and collaborate on studies that help map the tourism and recreation field.

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Visit South Limburg

With Visit Zuid-Limburg, we flesh out the region's DNA storylines, such as Chalk and Wine. We also jointly developed the new walking routes in and through Maastricht for the route network 'Knopen lopen'.

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Maastricht city centre management

We collaborated with Centrummanagement Maastricht (CMM) on various projects. CMM promotes the interests of entrepreneurs and contributes to an economically vital, hospitable and future-proof city centre.

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Maastricht Convention Bureau

MCB has a crucial role in promoting Maastricht as a conference destination. The city of Maastricht and its features are part of their proposition and we cooperate closely on content and image exchange. We also work together to introduce the congress visitor to the city as a recreational visitor.

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Brightlands

We are currently supporting with programmes and content the campaigns Brightlands is conducting to position Limburg as an innovative region.

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And furthermore...

...were collaborations and discussions with, among others, the knowledge institutions and the manufacturing industry in Maastricht. And we regularly sounded off with the business associations in the city centre, the CiM (Culture in Maastricht) and the SAHOT (Cooperating Hotels in Maastricht). Maastricht Marketing has a participant system of over 300 companies that we make visible through our Visit Maastricht channels.